To get an audience you need good content. What is good content? For me, I see it as content that makes you laugh, cry, think, groan, educate, or entertains you. If you to can more than one of these at a time you're on the right path. 

Today I share some example of people doing this, and point out that good content rises to the top. I also point out how the Apple charts have changed in the last 10 years. 

The book is available at www.morepodcastmoney.com