Northwestern and Kellogg alum Cree Han, Director of Digital Video Strategy at Conde Nast, dives deep into what captures attention for an audience faced with new trends and shifting platforms.

Episode 10: Content is King with Cree Han

Guest: Cree Han

[00:00] Guest intro and background

[01:45] Q&A: What content is best?

[05:00] Q&A: Managing data and information

[09:47] Q&A: Content trends

[14:32] Q&A: Portfolio media planning

[16:39] Q&A: Shifting to a digital focus

[20:32] Q&A: Advice for MBAs

[23:51] Q&A: Final thoughts

[25:37] Final Cut

[30:49] Outro & end credits

Cut to Kellogg is a production of the Media and Entertainment Club at the Kellogg School of Management at Northwestern University. Producers: Rae Hung, Lindsay Kahlbaugh, and Kelsey O'Connor. Theme Song: Ryan Blackwell

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