Content Is Your Business

How does an interactive agency change the game for brands? Mike Molnar, Managing Partner at GLOW (an award-winning digital marketing and social media agency in New York, comprised of dozens of industry veterans, Ivy League graduates, photographers, musicians, artists, world travelers, devoted fans, and curious marketers, all unified in expertise of social and digital) joins guest host Marc Raco to discuss creating smart, effective, and results-driven campaigns; making smart and creative use of data; the benefits of augmented reality turn otherwise dull ads into entertaining experiences, and how politics and movie experiences can benefit from AR; GLOW's take on radical honesty, an early memory of moving content, climate change; how pickles connect to family roots and the TV show MASH; and, more.

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IMGN is a tech-media company specialized in producing and programming social content for Gen Z audiences. IMGN owns and operates a portfolio of 14 distinct media brands with an overall reach of +40 million followers. Noah Mallin, Chief of Brand Strategy at IMGN Media, shares a look into the business, the nature of transforming content, what connects with Gen Z, and how brand messaging will be affected by COVID-19.

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The final episode of "The Adventures of Stitch O'Malley: Fashion Detective"  --  a fun example of creative marketing content we are publishing for the first time ever. We really would love to hear how you are doing and also what you think, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at [email protected]!

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We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 2! To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at [email protected]! 

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A few years ago MouthMedia co-founder Rob Sanchez had been building a new kind of concept for an apparel business named Ralph and Remington, offering a novel approach to transparency, including a groundbreaking look behind the scenes as the business was developing. Because the brand was inspired by the ethos of the 1940's, we worked together to create an old-time radio style show reminiscent of that time, which was intended to be one of the unique ways to bring attention to the brand. Although Rob decided to put the project aside for a while to give full attention to MouthMedia, we had already completed three unreleased episodes of the podcast serial. So this week we have decided to pull them out of the vault, dust them off, and share them with you. We know pretty much everyone is going through a tough time now and trying to make the best of the current new realities at home. To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at [email protected]! We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 1!

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Jason Schulweis, SVP and Head of Brand Partnerships and Integrated Marketing for Morning Brew,  offers crucial insights about current trends within media and marketing due to the impact of COVID-19, how marketers can authentically connect with consumers, and the importance of brand purpose in the face of this new reality.

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Aside from the physical health risks stoked by COVID-19, there's another byproduct of the pandemic that's potentially terrifying: the social impact of isolation and quarantines. Given the number of people directed and electing to work from home, social distancing becomes both a personal challenge as well as an important business concern. From London, Julia Hobsbawm (social entrepreneur and author of The Simplicity Principle) shares important insights, strategy, and perspective, along with useful plays, for business leaders facing the realities of social distancing amongst their workforce and customers.

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How do you protect on-demand or gig workers, their fleets, and their customers, during the COVID-19 crisis? How can companies like Postmates, which rely on going workers for their business model, succeed and survive, what particular concerns and considerations are in play, and what happens as restaurants and other suppliers close and face hard times? Vikrum Aiyer, Vice President of Public Policy & Strategic Communications at Postmates and Former Obama White House Senior Advisor, joins from San Francisco with perspective, insights, solutions, and a go-to enter to the playbook.

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If trying to keep the doors to a business open isn’t challenging enough, especially when you don’t know how long you have to do it for, diligent consideration of the productivity, safety, care, morale, and profitability of your employees may be even more daunting. Dr. John Sullivan (internationally known Human Resources thought-leader from the Silicon Valley and Professor at San Francisco State) and Celeste Thompson (Chief People Officer/Founder at TRIBE Human Resources Consulting) join from California and New Jersey to walk through some crucial Human Resources concerns and considerations in the new business realities of COVID-19.

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SPECIAL REPORT: Wendy Liebmann, Founder, CEO, and Chief Shopper of WSL Strategic Retail, shares critical considerations for brands and retailers to manage the new realities of a retail landscape during and after the COVID-19 crisis.

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