Shake Sales is the video series from the sales engagement tool Mailshake. Shake Sales sees Sujan Patel, Mailshake founder, interview sales leaders on how to coach sales teams and see success in sales. In this week's episode, Sujan interviews Steve Schmidt about content lead selling.

Steve Schmidt is the CEO of MAGNETIC, a content-led sales consultancy. On the show today, we talk to Steve about how to create original, non-AI-based content across social channels that will lead to prospects and sales.

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