On this episode, we talk about content maps, spaghetti offers, persona development, and much more, with the author of the bestselling book called content mapping: unlocking the power of content to increase engagement, leads, and sales. Get the full show notes here.

230: Content Mapping

A weekly podcast that explores the best growth marketing tools through interviews with today's top marketers. Hosted by Nicholas Scalice.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

On this episode, the VP of Marketing for Creatopy joins me to discuss actionable tips on optimizing your ad campaigns in 2023. Get the full show notes.

277: Optimize Your Ads

On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999. Get the full show notes.

276: Email Marketing Trends

On this episode, The Shopify Product Page Guy returns to discuss a new approach to e-commerce conversion optimization. Get the full show notes here.

275: Ecommerce Optimization Revisited

On this episode, the co-founder and CEO of CallTrackingMetrics joins me to discuss what marketers need to know to get prepared for Google Analytics 4. Get the full show notes here.

274: Ready for GA4?

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website. Get the full show notes here.

230: Content Mapping

Download our free app to listen on your phone