In this episode, we unpack a simple yet powerful framework for structuring your content marketing in 2025. Learn how to define your goals, develop impactful themes, leverage the right messengers, and choose the perfect platforms for maximum impact. This episode is packed with actionable advice to help you capture market share and achieve your marketing goals in the year ahead. 
 -- 
Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>

In this episode, we unpack a simple yet powerful framework for structuring your content marketing in 2025. Learn how to define your goals, develop impactful themes, leverage the right messengers, and choose the perfect platforms for maximum impact. This episode is packed with actionable advice to help you capture market share and achieve your marketing goals in the year ahead. -- Hosting provided by SoundOn

In this episode, we unpack a simple yet powerful framework for structuring your content marketing in 2025. Learn how to define your goals, develop impactful themes, leverage the right messengers, and choose the perfect platforms for maximum impact. This episode is packed with actionable advice to help you capture market share and achieve your marketing goals in the year ahead. 
 -- 
Hosting provided by <a href="https://www.soundon.fm/" rel="noopener noreferrer">SoundOn</a>

Content Marketing 2025: A Winning Strategy

Welcome to Marketing China (formerly Eastbound Insights) — your definitive guide to cracking the code of the world’s most dynamic and complex market.

Curated by Coolio Yang, a seasoned industry veteran and former Vice President of Ogilvy and Greater China CEO of Kantar’s media division, this podcast delivers high-level strategic clarity for Western brand owners and global marketers.

Doing business in China requires more than just a presence; it requires a deep understanding of unique digital ecosystems and shifting consumer behaviors. Each episode unpacks:

China Marketing Strategy: Real-world playbooks for market entry and sustainable growth.
Consumer Trends: Deep dives into the mindsets of Chinese Gen Z, silver economy, and middle-class consumers.
Digital Ecosystems: Navigating platforms like WeChat, Douyin (TikTok), Xiaohongshu (RED), and Tmall.
Expert Analysis: Candid conversations on the challenges and opportunities defining the Chinese market today.

Whether you are an executive at a multinational or an entrepreneur looking to scale, tune in to elevate your China strategy with unmatched expertise.

Connect with Coolio: coolioyang.com/en/

--
Hosting provided by <a href="https://www.soundon.fm/" target="_blank">SoundOn</a>

Business

Welcome to Marketing China (formerly Eastbound Insights) — your definitive guide to cracking the code of the world’s most dynamic and complex market. Curated by Coolio Yang, a seasoned industry veteran and former Vice President of Ogilvy and Greater China CEO of Kantar’s media division, this podcast delivers high-level strategic clarity for Western brand owners and global marketers. Doing business in China requires more than just a presence; it requires a deep understanding of unique digital ecosystems and shifting consumer behaviors. Each episode unpacks: China Marketing Strategy: Real-world playbooks for market entry and sustainable growth. Consumer Trends: Deep dives into the mindsets of Chinese Gen Z, silver economy, and middle-class consumers. Digital Ecosystems: Navigating platforms like WeChat, Douyin (TikTok), Xiaohongshu (RED), and Tmall. Expert Analysis: Candid conversations on the challenges and opportunities defining the Chinese market today. Whether you are an executive at a multinational or an entrepreneur looking to scale, tune in to elevate your China strategy with unmatched expertise. Connect with Coolio: coolioyang.com/en/ -- Hosting provided by SoundOn

Welcome to Marketing China (formerly Eastbound Insights) — your definitive guide to cracking the code of the world’s most dynamic and complex market.

Curated by Coolio Yang, a seasoned industry veteran and former Vice President of Ogilvy and Greater China CEO of Kantar’s media division, this podcast delivers high-level strategic clarity for Western brand owners and global marketers.

Doing business in China requires more than just a presence; it requires a deep understanding of unique digital ecosystems and shifting consumer behaviors. Each episode unpacks:

China Marketing Strategy: Real-world playbooks for market entry and sustainable growth.
Consumer Trends: Deep dives into the mindsets of Chinese Gen Z, silver economy, and middle-class consumers.
Digital Ecosystems: Navigating platforms like WeChat, Douyin (TikTok), Xiaohongshu (RED), and Tmall.
Expert Analysis: Candid conversations on the challenges and opportunities defining the Chinese market today.

Whether you are an executive at a multinational or an entrepreneur looking to scale, tune in to elevate your China strategy with unmatched expertise.

Connect with Coolio: coolioyang.com/en/

--
Hosting provided by <a href="https://www.soundon.fm/" rel="noopener noreferrer">SoundOn</a>

Share Content Marketing 2025: A Winning Strategy

Sign up to save your podcasts

Content Marketing 2025: A Winning Strategy

Content Marketing 2025: A Winning Strategy