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The marketing landscape is constantly evolving, and it's crucial to stay up-to-date with the latest trends. 

Here are four key strategies to keep in mind in 2023.

Be human: People connect with other people, not with brands. Show your brand's human side by being relatable, authentic, and empathetic. Use language that is conversational and easy to understand.

Write like you speak: Ditch the corporate jargon and speak in a language that your audience can relate to. Use a tone that matches your brand's personality, and write as if you are having a conversation with your audience.

Create lifelike, less-scripted videos: Video is a powerful medium for storytelling. Create videos that showcase your brand's personality and authenticity. Avoid over-scripting and focus on capturing the essence of your brand and message.

Feature humans in your ads: People connect with people. Incorporate real people in your advertisements, and showcase their stories. This humanizes your brand and makes it more relatable to your target audience.

It's important to remember that all marketing is human to human. By focusing on being more human in your marketing efforts, you can build stronger connections with your audience and ultimately drive more business. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more about how to implement these strategies in your marketing efforts.