Brian talks about a segment on "image branding" from Clint Arthur's book, 21 Performance Secrets of Donald Trump.

https://www.youtube.com/watch?v=Yoxl7p2ysVQ

Transcription

Content Marketing costumes.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to tell you about something that I was reminded of when I was going back and looking through a book that I had upon my shelf.

I mentioned this one before 21 performance secrets of Donald Trump by Clint Arthur, known as the, you know, celebrity entrepreneur and talking about, he likes to take famous people and kind of break down how they've been able to make themselves known and make themselves famous, and hold themselves out as a celebrity.

He wrote this while Donald Trump was running in 2016. So he plays a lot of back and forth with Donald Trump's whole career versus how he was running for office.

It's a very interesting profile, whether you like Donald Trump or not, it's regardless if you understand the principles of how he was able to come out of nowhere, not completely nowhere, everyone knew who he was, but how he had come out of nowhere politically speaking, run for president.

It's pretty incredible and you have to learn something about how that occurred. This is a good nonpolitical book about that. There was a chapter in here where he discusses costumes.

How Donald Trump had a very specific style costume that he wore when he was doing the apprentice TV shows and was putting himself out there on a regular basis. He had you know, dark navy suit, he had the starched white shirt, and the real flashy, sometimes neon-colored tie, and very shiny and, and just something to get attention.

That was kind of his brand for a very long time. And then when he ran for president, the one thing you saw that changed a lot was the tie is that the tie was made more conservative, you'd see up a striped or a very, very toned down color, colored tie.

He is the persona in that sense, gotten toned down quite a bit. It may not have been from him personally, it was probably from campaign handlers and other people.

But the fact that it happened, you can see that you're talking to different markets for different reasons. And you have a different costume, in a sense. And it's always a costume of some sort. Even the clothes that I wear here are not, they're not overly thought out but they do.

I am very careful to not wear certain things. I want to appeal to certain types of people and at the same time, I don't show up here in a suit most of the time, like many people who do what I do as a business investor or do something similar in that in that vein, I tried to keep things pretty low key, and that's kind of my costume, so to speak.

Here's another person that I love to I love to watch her stuff.

She's got great material out there on social media, especially on YouTube. This is Dr. BOZ Annette Bosworth.

She is an MD, one of her big claims to fame as she promotes a ketogenic diet and goes through details of that from a doctor's perspective.

So she's got some great material, but she how she presents herself is very, very, very key at being a doctor is no small part of what it is that she's projecting.

So she's wearing a lab coat a lot of times I mean, if you just go through and look at the screenshots on her YouTube, she's wearing a lab coat. And oftentimes if it with that, or when she's not a lab coat, she'll have a stethoscope around, you know,