Brian comments on a article written by Heather Campbell from Search Engine Journal.

https://www.youtube.com/watch?v=jbQ5WE0hSHc

Transcription

Content Marketing for big companies.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm a Business Investor we talk business from the perspective of business owners and executives, people in charge, and I came across this article, I've got a link to it in the description regard.

Depending on where you're watching or listening to this, you can always check it out at my website, BrianJPombo.com. This article was from the SearchEngineJournal.com, and was written by Heather Campbell.

The name of the article is, 7 Big Enterprise Content Marketing Strategies You Need To Know.

And I just wanted to review it real quick, give you a little bit, it's a great list that she's put together here. I wanted to kind of review it and give you kind of my take on each of her points here real quick.

Step number one that she has, is to bring SEO in house.

So SEO for those of you who forget these acronyms, search engine optimization, okay.

But one of the big pieces that she talks about early on in the article is that organic traffic accounts for 53% of all website traffic.

Now, I'm not quite sure where they got that from and that could really vary normally, between websites. I know some websites don't get hardly any organic traffic, and they have so much paid traffic, it's unbelievable.

But let's just say that that is a general idea and that everybody needs more organic SEO, that's fine.

If you're going to do that you really probably ought to have somebody in house, especially if you're in a larger company, and you have large amounts of money coming in from the content that you're putting out there.

Having somebody on staff really is helpful, and somebody that can you know specialize in that type of thing. It's a great idea.

Step number two, she says is include SEO at all stages of the content process.

Here's what she says.

She says, be sure to include SEO education for your social team, your content writers or developers, whoever may have a hand in creating the content for the site. And ensure that all marketing team members have a solid understanding of SEO.

So the idea is that everyone that's involved in making that content has an idea about what they're doing so they're not fighting each other and everything else.

If you've got an SEO team on board, or an SEO person in house, they should be the ones kind of in charge of making sure that everyone else is on top of those things, especially if you have a good size team.

Number three, step number three, expand your competitor list.

So you've got an idea of who your main competitors are. But the real question is, who are all of your competitors?

Who are you competing for?

And she makes a great point here of, who are you competing for throughout your buyers journey?

So who are you competing for in terms of content, who are the other people that are going to be competing for content competing for eyeballs and ears, and everything else when it comes to content online.

That's a really good point.

That a lot of this comes back to having that one on one relationship with your customer,