Sign up to save your podcasts
Or
Share Content Marketing for Meeting and Event Professionals – Part 1 – The Strategy
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Content Marketing for Meeting and Event Professionals – Part 1 – The Strategy
In part one of this two part episode, Tess and Keith talk with Kelley Wyant and Anati Zubia about content marketing and why it is critical to keep in touch with your members, attendees, and sponsors in the time of Covid-19. Part one focuses on the how and why of the content marketing journey. We also chat about some of the industry news that is floating around including a ProPublica report on the cancelling of the Houston Rodeo.
Companies in Event Tech News:
Content Marketing - The Strategy
Kelley Wyant
Kelley Wyant is the founder and creative director of Grace Under Fire Productions, a full-service content marketing firm. A graduate of Northwestern University’s Medill School of Journalism, she’s spent the last 15 years honing her craft as a writer, marketer, and event planner for start-ups, established firms, and non-profit organizations.
Anati Zubia
Anati Zubia excels in building and leading marketing and revenue operations teams that serve high-growth SaaS and IT technology organizations. She’s spent the last decade managing global brand strategies, building revenue pipeline, and matching best-in-class humans with best-in-class technologies for brands such as Attendify, Infusionsoft (Keap) and Logicalis.
View all episodes
By Keith Johnston/Tess VismaleIn part one of this two part episode, Tess and Keith talk with Kelley Wyant and Anati Zubia about content marketing and why it is critical to keep in touch with your members, attendees, and sponsors in the time of Covid-19. Part one focuses on the how and why of the content marketing journey. We also chat about some of the industry news that is floating around including a ProPublica report on the cancelling of the Houston Rodeo.
Companies in Event Tech News:
Content Marketing - The Strategy
Kelley Wyant
Kelley Wyant is the founder and creative director of Grace Under Fire Productions, a full-service content marketing firm. A graduate of Northwestern University’s Medill School of Journalism, she’s spent the last 15 years honing her craft as a writer, marketer, and event planner for start-ups, established firms, and non-profit organizations.
Anati Zubia
Anati Zubia excels in building and leading marketing and revenue operations teams that serve high-growth SaaS and IT technology organizations. She’s spent the last decade managing global brand strategies, building revenue pipeline, and matching best-in-class humans with best-in-class technologies for brands such as Attendify, Infusionsoft (Keap) and Logicalis.