How can content marketing help your overall skills?

https://www.youtube.com/watch?v=I5MPFPfKSAc

Transcription

Content marketing for personal development?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo. Live.

We talk a lot about content marketing and how you can use it to increase your business, to increase your exposure, to build your personal celebrity, and so forth.

I want to discuss why you do content marketing for you. Because there's a big reason why you go about doing that.

First, I wanted to mention my book, 9 Ways to Amazon-Proof Your Business.

If you want to really build a strategy around content marketing. Content marketing is a great strategy unto itself and there's all these great tactics that go along with it.

But if you want some real principle based, broader strategies, so the reason why you would do content marketing, this is a great place to start, 9 Ways to Amazon-Proof Your Business.

How to make your business, you know, completely bulletproof from the big guys, whoever the big guys are in your industry. Many industries are being attacked, in a sense by amazon.com, that it's important that you pay attention to that type of thing.

So go check out my book, go get yourself a copy, you can also get a free digital copy at AmazonProofBook.com.

Let's talk about personal development, and how doing content marketing can help you with that.

Now, if you can take your ideas, the things that are tied to your business, if you can bend your mind and then say, Why would this matter to somebody else?

Why would this matter to my ideal customer?

Why would this matter to an audience out there, if you can start doing that, that in its in and of itself is personal development.

Just that element of it, to be able to think backwards to you know, walk a mile in the other person's moccasins type of idea. If you can see things from someone else's point of view, that's a huge piece of overall marketing.

Content Marketing allows you to do that on a daily basis, if you're doing it daily, it allows you to do it on a regular basis, though, if you're doing it right.

Content marketing has to be regular, it has to be consistent, it has to go and go and go and go for it to function properly.

If you're doing a lot of online content marketing, that's a great way to keep your head in the game. And to see things from your customers perspective or from your ideal customer or your potential customers perspective, your prospective client, your prospective parishioner your perspective.

Whatever you're looking for whoever you're looking to connect with, the important thing is to see, you already know things from your perspective.

What you have to do is see things from their perspective, and translate what you're thinking backwards to feed to them in a way that they can start wrapping their minds around, and a way that they can get to know you.

So you putting yourself out there, and placing your ideas out there, and organizing your thoughts and organs and organizing, you know what it is that you offer, you know, just putting it out there and explaining it.

This is personal development, this will make you a better salesperson, this will make you a better leader within your organization, especially if you are a leader if you're a business owner, if you're an executive, if you're one of the people in charge,