Content Marketing in the BBQ Industry | Chad Griffin | Wingy's Wicked Q

Chad Griffin is without a doubt the quintessential Aussie. He loves his family. Loves BBQ. Loves a cold beer. And he loves helping his mates. In fact, he's got a reputation for helping out his mates in the BBQ industry, be it in BBQ catering or competition BBQ. I've personally seen this guy helping out his mates as far north as Brisbane and as far south as Melbourne. And every time I've seen him, he's happy as, with a big smile on his face and loving BBQ life.  Now, as well as helping his friends get their BBQ businesses off the ground, Chad has also built himself a career in Content Marketing, specifically video marketing and vlogging. Formerly, he was employed in content management for a major national outdoors brand, responsible for their YouTube cooking channel and is personally responsible for introducing thousands upon thousands of people to low n slow BBQ. He's also held similar digital marketing roles in both big business and small business, but now he's striking out on his own with his newest venture 'Wingy's Wicked Q'. It's a YouTube cooking channel which will be producing cooking videos all about BBQ, teaching people how to make delicious smoked meat such as pulled pork, brisket and ribs, all done over charcoal.  In this Episode of the Smoking Hot Confessions BBQ Podcast, Chad and I get into: His experiences and thoughts on pellet grills, specifically the Weber SmokeFire pellet grill (7:20) His most recent purchase - a PK Grills PKTX (10:06) How TV's 'BBQ Pitmasters' influenced him (15:20) His experiences working in content marketing for 4WD Supacentre (16:53) His newest role in managing a BBQ retail business (26:11) What it's like working in a Weber store (30:50) His new YouTube cooking channel 'Wingy's Wicked Q' (33:24) Tips and Hints that he learned from his time in BBQ Catering (39:14) This episode of the Smoking Hot Confessions BBQ Podcast is proudly brought to you by our Podcast Partner, JAGRD Woodfired Smoker Ovens. If you’re looking for your next Barbeque, smoker or grill, be sure to check them out. They have a wide range of well-performing units available, and love doing custom work and commercial kit outs as well. Check out: https://jagrdwoodfired.com.au    If you would like to become a Podcast Partner we’d love to hear from you. Send Ben an email at [email protected] and let’s get that conversation started! To get your free copy of 'The Beginners Guide to Real BBQ', including some smoked meat recipes, head to: https://smokinghotconfessions.com   Check out our award winning eBooks, 'The Bacon Manifesto' and '27 Lessons Learned from Competition BBQ' on our website: https://smokinghotconfessions.com/ebooks/