In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing.

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Here’s what we’re covering:

• Old vs new approaches to Content Marketing
• Keyword research and customer research
• SEO content + product-focused content + original content
• Content quantity and Content quality.
• Funnel and Search Intent Mapping + Lifecycle Stage Mapping.
• Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage.
• View to lead conversion rate and Lead to Customer Conversion Rate
• New Leads + New Customers and LTV
• Last-Touch and Multi-Touch attribution
• Blog-wide and Page-Section-Topic-wide measurement
• ROI = Taboo and ROI = Necessary

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Useful Links:

• Minuttia's Website: https://minuttia.com/
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!