Content Marketing is not advertising. And I explain why in this week's brew-length episode. I use the helpful analogy of different kinds of listening to explain why content marketing serves a different purpose to advertising your products and services. 

I also cover: 

>> The difference between disruptive and interruptive communication

>> Why broadcasting is not the same as content

>> What content marketing is at its very best

>> And why you need to be listening to your audience first before talking all over them. 

Plus, I've created some Actually Useful Podcast notes, which you can get sent to you every single week with the podcast newsletter. 

Get them here. 

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