This episode of The Thrifty Marketer Podcast is a Content Marketing Masterclass with Joe Pulizzi - Author, Speaker, Podcaster & Entrepreneur.

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released in May 2021.

He has founded four companies including the digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

Discussion

• The Foundation of a Content Marketing Strategy
• How can SMBs leverage content to "stand out"
• Major shifts in Content Marketing and how can brand align themselves to the same
• Joe's top 3 advice to SMBs and Marketers starting their Content Marketing journey
• Top Content Marketing trends that SMBs can leverage
• Lessons for Joe's bestseller "Content Inc."
• The Tilt - Joe's new venture
• And more.

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