Thoughts on lessons learned in content and info marketing from the late Roy Masters.

https://www.youtube.com/watch?v=FLyPlpEQFSA

Transcription

Content Marketing Mastery.

I am Brian Pombo, welcome back to Brian J. Pombo Live.

This is a picture of a fellow who just passed away this last week, somebody who I got to know because I got to work with him a little bit early on. In the early days of BrianJPombo.com I got to meet this guy named Roy Masters.

And Roy Masters is a very controversial figure. Especially out here in Grants Pass Oregon.

So he was when he first came to town, he was running a very large church. It was a church made up of basically followers that had began listening to him over the radio.

He was somebody who I got to work with directly and see how content marketing works on a very large scale.

So I'm not going to talk about his views. I'm not going to talk about any of the controversial things about this guy, you can go and look that stuff up yourself. But his ability to create content was pretty amazing.

And I'm going to tell you about three different three different things that he was a master at when it came to content marketing.

Okay, first off, he began in radio back in the 60s, and start started very early did not really know what he was doing, and ended up getting into a situation where he was, in a sense, purchasing radio time.

And because of that, he could basically say whatever he wanted, and so he would have these, these he would do, basically whatever he wanted with his show, it ended up becoming an advice based show where people would call in with their issues, and he'd give them advice.

But it could go in any direction he can cover politics could cover anything he wanted, which oftentimes would get him into hot water.

This was very early on long before talk radio was considered a major deal. And, you know, the conservative talk radio and all that wasn't in existence when he first started out.

But he was very early on one of these people that was a pioneer he got out there and just just got in there and did it and was very early on even during a time period when infomercials, infomercials were illegal.

He was able to skirt around that being that his his dealt more with religious and, and more, one on one nonprofit help. So because he was able to do that he was able to purchase time on the radio and was able to basically give an infomercial and to be able to sell his books and so on so forth.

Which brings me that so the first one is really his ability to be able to go in early and take advantage of opportunities that other people weren't taken advantage of in media.

And you got to keep your eyes open, because things are always changing. Laws are always changing and new mediums are opening up all the time, new forms of social media.

I mean, if you just talk online, there's new formats always being opened up. Right now when we're recording this in 2021. There's a clubhouse is one that I've been hearing a whole lot about this is I believe it's only on the iPhone, the Apple iPhone, but it is an app where you can go on, nothing is recorded.

But there are there are verbal conversations going back and forth with everybody. And people host kind of little radio shows. It's something that did not exist much earlier. But now it is. And now it's a thing and it may morph into another thing.