This article provides a comprehensive guide for Marketing Ops Leads on measuring **content marketing ROI** effectively. It emphasizes the importance of an **ops-first measurement contract** that includes full-cost accounting, a defined return model, and a fixed time window for evaluating content performance. The piece highlights common pitfalls, such as underestimating ROI by only considering last-click attribution, and stresses the need for multi-touch attribution to capture content's influence throughout the buyer's journey. It outlines a straightforward ROI formula and details how to accurately tally investments, including production costs, internal labor, and tools.

Read inspiration source: https://www.contentship.io/blog/content-marketing-roi-playbook