https://www.youtube.com/watch?v=hqZjATOanqQ

Should you drop the curse words or not, yup, that's what we're talkin' bout on todays daily live.

Transcription

Content Marketing: Should you curse or not?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to talk about this, this is one of those things that it gets discussed. And people usually have a very strong feeling one way or the other, over whether you should curse or not in your content that you're putting out there.

Today, we talk about content marketing, it's one of the things that I promote quite a bit.

The whole reason why I promote content marketing, what's content marketing, it's putting out content with the hopes of it being used as marketing. To some extent, even this show itself is content marketing.

I encourage other business owners and executives to make sure that their company is taking part in content marketing, especially with all the the relatively inexpensive, social media, relatively inexpensive online advertising that's available right now, there's no reason why you shouldn't be taken advantage of content marketing.

But the real question is why?

The reason why is because it's one of the three pillars that my entire company is built on. And it's about being relationship reliant, if you realize that all business is built off of the concept of the relationship. It's a relationship that your company or that you as a representative of the company has, with the client, with the customer with the end person that you're trying to get in touch with.

That's all that matters, is that relationship, and how they relate back with you and how they believe you would relate with them. Whether you actually know them or not, doesn't matter.

You know, Rush Limbaugh died about a month ago or so here, something like that. He had millions upon millions of listeners, I had people in my family that had listened to him, that felt that they knew who he was because they listened to him on a daily basis.

He was on, I believe, for three hours a day, Monday through Friday, for years and years and years. That builds a relationship.

Now that doesn't mean he met any of those people. But they all felt like they knew him. That's the relationship. That's what comes from content marketing.

If you're putting yourself out there, for better or worse, you know, controversial figure rush limbaugh, I'm not getting into that. All I'm saying is, that's an example of somebody that had a relationship with his viewers, with his listeners with the people that followed him.

You can have it to the end, you don't even need to have a back and forth relationship. It helps if there's a back and forth, but it's all about that.

And you say, well, what's all this have to do with cursing? I got on here to figure out whether I should curse or not on my videos, Brian? Well, I'll tell you what it has to do with it. Because it all comes back to that relationship. The real question is, do you think it will solidify your relationship with your clients, if you curse more, maybe it's because you curse more in real life.

Honestly, that's a way of being genuine. And if you wouldn't hold it back, if you were sitting in front of them personally, you shouldn't hold it back. When you're doing it online.

On the other hand, if you would hold it back, or if you would be a little bit more careful about when you curse, then you should do that. Also,