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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Alison Ver Halen to talk about using the power of SEO and content creation to grow and monetize your personal brand.

Alison Ver Halen is the President at AV Writing Services. She helps clients improve their brand's authority and online visibility using a combination of engaging content and tried-and-true SEO techniques.

In this episode, you’ll learn:

→ How to identify your brand voice and align content with your buyer's journey

→ The importance of balancing content for human readers and Google's algorithm

→ Effective strategies for B2B content marketing on platforms like LinkedIn

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🧰 FREE RESOURCES

• Brand Bites Newsletter: davepolykoff.com/newsletters

• The Personal Brand Launch Kit: davepolykoff.com/resources/personal-brand-launch-kit/

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⏰ TIMESTAMPS

00:00 - Introduction to the Episode

00:24 - Importance of Content Marketing & SEO

03:15 - Trends vs. Tailored Strategies

05:42 - Identifying Brand Voice & Buyer Journey

08:19 - Establishing Brand Voice Guidelines

11:05 - Role of Keyword Research

15:33 - Assisting with Content Ideas & Execution

19:07 - Client Relationship Duration & Structure

23:55 - Using Google Analytics & HubSpot

26:15 - Preferred SEO Tool: Serpstat

29:30 - Human-Centric Content Strategy

32:18 - Writing for Technical & Legal Industries

34:55 - B2B Content Marketing Tactics

38:42 - Preparing for Collaboration

41:23 - Social Media & Website Strategy

43:58 - Common Website Mistakes

46:44 - Understanding SEO & Tactics

49:12 - Backlinks in SEO

52:08 - Closing Remarks & Contact Info

54:15 - Podcast Promotion & Links

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🔗 CONNECT WITH ALISON

🌐 Website: https://alisonverhalen.com/

📸 Instagram: https://www.instagram.com/alisonverhalen/

💼 LinkedIn: https://www.linkedin.com/in/alison-ver-halen/

📹 YouTube: https://www.youtube.com/@alisonverhalencontentmarketer

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🔗 CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📸 Instagram: instagram.com/davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

📹 YouTube: youtube.com/@DavePolykoff

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🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.

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⭐️ LEAVE A REVIEW

Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

Apple Podcast

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806