Day two of a series of shows all on Content Marketing.

https://www.youtube.com/watch?v=RQOcSe7QJqg

Transcription

Content Marketing Strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about content marketing strategy yesterday, I kind of gave you a preview of what we were going to be going over. Today I want to get dig right into the steps.

Let's say you have a business, you're the business owner, you're the executive, you're the person in charge and you're trying to figure out where to go with this content marketing thing.

We talked about the different types of content marketing, that's something you definitely want to have your head wrapped around to some extent.

But the next big thing is to really go over the top three, first steps.

And we've talked about this a lot here. I know, I discuss it with nearly every one of my clients, we end up having to go through these steps at some point, the first step is to determine your market.

First step, determine your market.

So you got to determine who you are trying to reach with your content. Who are you looking for people that already know who you are?

Are you looking for people that don't know who are you looking for?

Are you looking for your ideal clients?

Are you looking to just kind of spread yourself out there for everybody?

Who are you going after?

That's the main question, you got to determine right off the bat, who are you going after? And that should be pretty clear. If you don't have that cleared up, you've got to figure that out before you even start recording or sitting down and writing or what have you.

So find out who you're trying to reach with your content first, that's the first major part of content marketing. second major part of content marketing is the message. You got to know what you're telling them.

So you find out who you're talking to and then what are you telling them?

What are you wanting them to do after watching you listening to you reading your words?

Where What do you want them to do next, what's the purpose?

What's the main purpose, you've got to have that in mind, right?

You must know what you want them to do. If you don't have that fully defined. First, figure out who you're talking to, and then figure out what you're wanting him to do. And that's going to put a certain color on how you do your content, whether it's going to be mostly about that.

Or whether it's going to be mostly biographical or what have you. You got to figure out that first. So first is the who second is the what. And the third step is what we call media. In other words, where are you going to put it out?

See if you know who you're talking to, you know what you want them to do, Then where should be easy at that point.

You may have already had an idea of where before, but you got to make sure it matches up with those first two. Oftentimes, we jump the gun and we say I want to make YouTube videos, or I want to be on Facebook, it's like, okay, that's fine, but who are we talking to?

And what are we telling them to do, if you don't have those worked out first, a lot of times you you just want to be out there. And it's not, it's not the best solution, you're always going to be disappointed because you have an expectation in the back of your mind.