Brittany Berger is the Digital Content Supervisor in the PR and Marketing department for eZanga.com. eZanga.com is a search engine specializing in online advertising and services. They offer local, regional, and national advertising campaigns focused on generating a high ROI. Brittany recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss tips for content marketing.

“Take different approaches to sharing content. You’ll get more success if you take a unique approach such as a quote from the content with a link rather than just the content’s title and a link.”

Brittany offers tips to help you decide on content topics, structures and styles:

Choose Topics. When you are deciding on topics for your content consider who your audience is, what your brand stands for, what platform you are posting on, your own expertise (or the expertise of the person you are interviewing), and what your competitors are talking about.

Vary the posts. It is important to vary the style of your posts: Infographics, bullet style posts, articles, etc. Brittany explained that she determines what day she does each style based on how busy her schedule is. She explained that she can write a bullet style post in much less time than she can write a paragraph style post, yet still contain the same basic information. On her busy days she writes quick posts, and on days she has less on her plate she writes more detailed articles.

Get sales involved in creating content and about your industry niche. Getting sales to produce content is likely near impossible, but you can still use them as an information hub! Interview your sales team to get the content: What questions are they hearing from customers? What are hot topics among consumers? What new products/services are you offering?