The Live eCommerce Podcast

Content Marketing Vs Ads: Traffic Tactics For Live Shopping With Brenton Thomas


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“If you need to see instant results, jump into ads.”

 

Which is most effective for your business: organic traffic with SEO or social media ads? Find out in this episode with special guest Brenton Thomas. He is an MBA graduate with 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He recently founded his own digital marketing agency, Twibi, working with clients across diverse industries to drive over $2 million in total revenue.

 

Get tips on the creative elements of ads, plus defining your target audience with privacy limitations. Find out how (and why) to get clear on your goals and timeline. Uncover in what case to do a Facebook vs a Google ad, and how to spilt your budget. Learn about running ads on your own vs working with an expert. Determine how much money to put aside to drive an audience to a live shopping event and how to optimize your ad setup. Figure out what to do if you're not ready to spend on ads and want to try SEO instead. Gain an understanding of how Brenton advises brands on using paid ads to drive traffic for live events. Discover organic approaches to networking. Hear Brenton’s approach to NFTs and how he's implemented SEO keyword research to create targeted content.

 

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

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The Live eCommerce PodcastBy Nicolas Bailliache