The SaaS SEO Show

Content Optimization Process with Ben Kazinik, Director of Content at Mayple #93

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In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.


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Timestamps:


  • (00:00) - Intro
  • (01:02) - Who is Ben Kazinik?
  • (01:58) - Ben’s background.
  • (03:45) - What is Mayple?
  • (06:56) - From 0 to 50K traffic per month.
  • (09:40) - Building momentum with a single blog.
  • (10:53) - Correlation between social shares and organic performance.
  • (13:03) - Content optimization process.
  • (19:35) - Thoughts on changes in search.
  • (23:20) - The pros and cons of targeting a specific audience.
  • (26:06) - Learnings from competing major industry players.
  • (29:37) - Thoughts on AI content.
  • (32:44) - Topic cluster selection process.
  • (37:31) - The future of SEO and content marketing.
  • (42:26) - Learn more about Ben and Mayple and get in touch.
  • (43:14) - Outro


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    Useful Links:


    Website: https://www.mayple.com/

    Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/


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    Stay Tuned:


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    ► YouTube: https://bit.ly/2DHaJNr

    ► LinkedIn: https://bit.ly/2BZJmhb

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