Content Repurposing for Entrepreneurs

The Three Insider Secrets to Content Repurposing for Entrepreneurs

If you have been in business for more than a few months, then you have content that you can repurpose. Look at the blog posts that you have already written. Also consider the emails that you have sent and your social media posts. The content that you have already created, plus the done-for-you content that you have bought can be repurposed for the benefit of your community. In today's episode of My Biz Dream Team: Opportunity Wednesday Training Series I will share with three of my insider secrets for content repurposing for entrepreneurs.

1. Find and Evaluate Your Available Content

This morning I spent about an hour searching for content on the topic of writing a non-fiction book. I had much more than I realized. There were several blog posts, emails, social media posts, and a few videos. I organized it into a folder and will come back to it later.

Now it is time for you to do the same thing. Go through your computer files, emails, videos, social media posts, images you have the right to use, and private label rights materials to see what is available. You may find more than you thought.

Then evaluate this material against the needs of your ideal client. How can this material help your ideal client deal with the pain she is feeling? How does your ideal client like to receive information? Remember, all your content must be focused on addressing the needs of your ideal client.

2. Change the Format of Your Content

Often when I talk to my clients about content repurposing for entrepreneurs, they immediately think about rewriting material. But I stop them and ask them to instead think about using the same content in a different format.

For example, you could take a blog post and turn it into a video. Or you could take that blog post and turn it into a e-course that you share with your mailing list. Perhaps you can take an email and turn it into a blog post. That is one of my favorite strategies.

Sometimes we send some of our best information to the people on our email lists. We should also consider sharing that information with the audience that reads our blogs. Think about the ways you can systematically begin to change a piece of content into another format that may better meet the needs of your ideal client.

For more information on creating your content strategy check out this blog post: Content Strategy-Your Goals and Plans

Content Repurposing for Entrepreneurs

3. Use Your Content for Multiple Purposes

As I was looking through my pieces of content on writing a non-fiction book this morning, I came across a checklist that I had working on but had not finished. My original idea for the checklist was to send it to my email list. It occurred to me that the checklist could also be used as a blog post, a resource for my affiliates, and perhaps a bonus for one of my paid courses. I need to finish it. Then I can use the checklist for multiple purposes. I call this content repurposing on steroids!

Perhaps you are like me and have content that was originally intended for one purpose. But with strategic creativity, you can use the content for multiple purposes. Perhaps a video that you created can be part of a paid course, or a webinar, or a bonus to one of your products.

Remember to consider how your ideal client likes to learn. A visual learner may like images and graphics. An auditory learner may like to listen to podcasts and audio files.