98. Content Scarcity & Value Dynamics: Share Your Secrets For Max Results

As you might know, I consult with influencers and help them monetize their brand with authentic product launches. And these guys are absolutely killing it with the content they’re putting out. They’re coming to me because they’ve built up massive fanbases, but don’t know how to turn it into a business. But something I’ve noticed working with them is that they’ll have a scarcity mindset when it comes to giving out their BEST stuff! If only I could grab them by the collar and smack some sense into them…! Because they’re holding themselves BACK from even more success. If you think in scarcity, that’s what your gonna get in reality. These influencers think that if they put out their “best stuff”, people will steal it OR they feel like they should be paid for it. But you’re taking away the chance to connect on an even deeper with your audience. When you’re deeply fascinated in your content, you’ll find all sorts of new information from the weirdest places. (In the podcast, you’ll see how I related picking up girls to surfing). Your followers are coming to you because you provide that unique knowledge they can’t find anywhere else and can rely on you for the best stuff. The more you can do that, and the more value you can give - the more they will trust you and listen to you when you make them an offer (like launching a course or product). So check out this week’s podcast on Content Scarcity and learn why releasing everything is your best formula for massive success. And as always… Enjoy! - Wade