The SaaS SEO Show

Content Strategy at IBM with Eda Kavlakoglu, Program Director, Inbound content at ibm.com #89

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In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more.


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Timestamps:


  • (00:00) - Intro
  • (00:55) - Who is Eda Kavlakoglu?
  • (01:42) - Eda’s background.
  • (06:08) - Eda’s learnings at IBM.
  • (09:13) - Biggest challenges.
  • (12:06) - Main pillars of IBM’s content strategy.
  • (14:53) - Creating content for both users and search engines.
  • (16:34) - Keyword research process at IBM.
  • (18:45) - Eda’s evolvement in the content process.
  • (20:14) - How do you evaluate a piece’s effectiveness?
  • (22:01) - How will changes in search affect SEO?
  • (26:21) - Use cases of generative AI.
  • (29:00) - Creating topic clusters.
  • (33:36) - Future of content marketing.
  • (35:31) - Learn more about Eda and IBM and get in touch.
  • (36:15) - Outro


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    Useful Links:


    Website: https://www.ibm.com/

    Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► YouTube: https://bit.ly/2DHaJNr

    ► LinkedIn: https://bit.ly/2BZJmhb

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