Website 101 Podcast

Content Strategy

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Today Marlene Oliveira of moflow discusses the value of conducting a website content strategy, and why you should do it before anything else.
  • What is content strategy?
  • Measuring the success of a website build
  • S.M.A.R.T. goals
  • How to collect and document material for a content strategy
  • The format of a content strategy
  • The value of consulting with internal stakeholders
  • What communication looks like during a content strategy
  • How long does it take?
  • The value of engaging in a content strategy
  • Advice for do-it-yourselfers
Show Links
  • Developing a website content strategy for a new nonprofit site: elements to include
  • How to create communications objectives from nonprofit strategic goals
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      Website 101 PodcastBy Sean Smith, Mike Mella, & Amanda Lutz
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