The SaaS SEO Show

Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94

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In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.


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Timestamps:

  • (00:00) - Intro
  • (01:02) - Who is Mark Rogers?
  • (01:35) - Mark’s background.
  • (03:12) - Challenges working at agencies.
  • (03:59) - What is Freshpaint?
  • (06:22) - Content marketing in the healthcare industry.
  • (10:19) - Will they cover topics not directly related to the product?
  • (11:44) - Quick wins approach in content marketing.
  • (13:47) - Challenges in understanding the vertical.
  • (14:55) - Main pillars of Freshpaint’s content strategy.
  • (17:11) - Why is Mark not focusing on SEO at Freshpaint?
  • (20:30) - Thoughts on content distribution.
  • (26:02) - How to measure the effectiveness of content programs.
  • (28:46) - Mark’s content briefing process.
  • (31:17) - Best use cases of AI.
  • (34:11) - The future of content marketing.
  • (35:41) - Learn more about Mark and Freshpaint and get in touch.
  • (36:31) - Outro


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    Useful Links:


    Website: https://www.freshpaint.io/

    Mark on LinkedIn: https://www.linkedin.com/in/markrogers88/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► LinkedIn: https://bit.ly/2DHaJNr

    ► YouTube: https://bit.ly/2BZJmhb


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