Having a content strategy means you’ll achieve better results from your content marketing efforts. That’s why in episode #30, we talk about what content strategy is, why you need it, and how to get started—even if you’re not an experienced marketer.

TIME-STAMPED SHOW NOTES:

[00:55] The First Step in Content Marketing is Strategy

[02:12] What is Content Strategy?

[03:10] What is Covered in a Content Strategy?

[06:01] Should You Include Social Media in Your Content Strategy?

[07:04] Why Do You Need Content Strategy?

[08:02] Reasons Why Content Strategy is Important

[11:44] An Example of How Content Strategy Helps

[13:20] How to Get Started with Your Own Content Strategy

[15:41] Content Strategy: Summing it Up

[17:27] Bloopers

RESOURCES MENTIONED IN THIS EPISODE:

• Xtensio’s free content strategy template
• Ubersuggest
• Guide to using Ubersuggest

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