The SaaS SEO Show

Content Strategy with Bernard Meyer, Sr. Director of Content & Creative at Omnisend #82

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In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.


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Timestamps:


  • (02:04) - Who is Bernard Meyer?
  • (03:27) - Bernard’s background.
  • (06:09) - What is Omnisend?
  • (08:03) - Connection between content and design.
  • (10:52) - Content strategy at Omnisend.
  • (12:57) - Why most B2B SaaS don’t use YouTube?
  • (19:11) - Unbiased reviews and comparison pages.
  • (23:18) - Brand importance.
  • (26:42) - Niche limitations on content strategy.
  • (36:03) - Bernard’s thoughts on blog posts' importance.
  • (40:52) - Blog post structure that satisfies your audience.
  • (45:04) - What does the future hold for SaaS content marketing?
  • (50:27) - Learn more about Bernard and Omnisend and get in touch.
  • (51:03) - Outro


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    Useful Links:


    Website: https://www.omnisend.com/

    Bernard on LinkedIn: https://www.linkedin.com/in/bernardgmeyer/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► YouTube: https://bit.ly/2DHaJNr

    ► LinkedIn: https://bit.ly/2BZJmhb

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