Anthony Clarke, Founder of ACC Unlimited

In this interview with Anthony Clarke, founder of ACC Unlimited, a marketing and creative agency, David and Anthony discuss the hospitality and restaurant industry, with Clarke giving insights on why restaurants fail and how marketing can be used to help them succeed. Clarke cites lack of marketing and a poor location as the top reasons for restaurant failure. He emphasizes the importance of understanding what makes each restaurant unique and customizing marketing strategies to suit the individual needs of each business. Clarke recommends using social media to promote restaurants and taking advantage of the fact that food and cooking are popular topics on the internet. He also suggests that content production is crucial and that producing videos and photographs of food is a way to engage audiences and increase reach.