Making a Scene Presents - Content That Adapts: Using AI to Personalize Posts for Different Types of Fans

There is a quiet little lie baked into modern music marketing, and most artists have been trained to accept it. The lie is this: one post is supposed to do everything.

It is supposed to hype the hardcore fans, introduce the new people, move tickets in one city, sell merch everywhere else, wake up dead email subscribers, impress the algorithm, and somehow still sound human. Then when it does not work, the artist gets blamed. Maybe the hook was weak. Maybe the image was wrong. Maybe the timing was bad. Maybe you just need to post more.

No. The real problem is simpler than that. You are trying to talk to different people as if they are the same person.

http://www.makingascene.org