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Content That Converts: How Brands and Creators Are Reshaping Food Marketing
Sam Zien, widely recognized as "Sam The Cooking Guy;" Erin Anderson, Danone North America; Tim Heil and Phyllis Rothschild, Pete and Gerry's Organic Eggs, engage in a thought-provoking discussion about the dynamic world of food content. They explore its rapid evolution, the consumer journey across social media and in-store experiences, and how brands are leveraging creators to stand out, as shopping behaviors and trends continue to shift.
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By National Frozen & Refrigerated Foods Association (NFRA)Sam Zien, widely recognized as "Sam The Cooking Guy;" Erin Anderson, Danone North America; Tim Heil and Phyllis Rothschild, Pete and Gerry's Organic Eggs, engage in a thought-provoking discussion about the dynamic world of food content. They explore its rapid evolution, the consumer journey across social media and in-store experiences, and how brands are leveraging creators to stand out, as shopping behaviors and trends continue to shift.