Have you ever really thought about the connection between the content that you’re creating and the sales that you make? 

In this episode of The Powerful Content Podcast, Mel Daniels dives into the distinction between content built for engagement and content built for conversion.  

Mel emphasises the importance of a holistic approach to content creation, moving beyond mere social media engagement to create a comprehensive journey for clients.  

She outlines strategies to integrate content touchpoints effectively and discusses the benefits of focusing on authenticity and personal strengths. Mel also highlights the client journey stages—connect, subscribe, nurture, convert, and onboard—illustrating how they work together to build meaningful relationships and drive sales.  

Additionally, she shares insights about The Content Effect membership and provides guidance for entrepreneurs to simplify their content strategy while fostering genuine connections with their audience. 

00:00 Introduction: Connecting content and sales 

00:53 Welcome to The Powerful Content Podcast 

01:53 Acknowledgement to Country 

02:53 The difference between engagement and conversion content 

03:41  The Holistic Content Journey 

04:25 Using your strengths in content creation 

04:57 Focusing on the human element in content marketing 

06:00 Understanding the Holistic Content Approach 

09:06 The client journey explained 

11:55 Creating powerful content for each stage of the client journey 

15:56 Supporting yourself with a simple framework 

16:52 Conclusion and how to work with mel 

Links mentioned in this podcast 

• The Content Effect 

If you enjoyed listening to this episode, then you’ll also love: 

• Episode 116 – How to stand out with content with this one simple thing 

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Ready to work with me? 

👉🏻 Buy my book The Power of Content 

👉🏻 Purchase one of my short courses here 

👉🏻 Work with me 1:1 with The Content Accelerator 

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