What does it take to create content that truly stands out in an AI-driven search world?

 In this episode of The Search Session, Gianluca Fiorelli chats with Shelley Walsh, SEO Content Strategist and industry veteran, about the shift from spammy SERPs to AI, the rise of creative, non-traditional voices in SEO, and why clarity, intent, and audience connection still matter most. 

Shelley also shares insights from her work at SEJ, where she elevated content into expert-led, evidence-based journalism. A must-listen for anyone serious about content and strategy.

This is the 30th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Shelley Walsh
• (02:02) How’s SEO treating you?
• (08:36) Bringing Offline Skills to SEO
• (22:09) Creativity & Design Thinking in SEO
• (32:40) SEJ’s Content Evolution
• (39:19) Creativity as the Future of Publishing
• (43:04) Chunking & Writing for LLMs
• (55:40) The Fireside Questionnaire

👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/smarter-content-strategy-in-ai-era 

Where to find Shelley Walsh

• LinkedIn: https://www.linkedin.com/in/shelleywalsh/ 
• X:  https://x.com/theshelleywalsh 
• YouTube: https://www.youtube.com/@shelleywalsh 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking