In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.Key moments in the conversation:

1:30 - Shifting away from a sales-led customer journey

5:40 - Marketing-led vs customer-led vs community-led

8:50 - 3 reasons buyers buy

17:40 - How to transition from sales-led to being marketing-led

25:00 - How Lumen5 measures content success