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Content used to be a Bad Word
In 2011, Ibrahim Diallo walked into a SEO content farm on the worst possible day—hours after Google’s Panda Update wiped out millions of low-quality pages. Now, over a decade later, he breaks down:
The SEO dark ages when "content" meant keyword-stuffed garbage
How Google’s Panda Update briefly saved the internet (before new problems emerged)
Why today’s "high-quality content" often means 10-minute videos that don’t answer your question
The uncomfortable truth: Google now rewards engagement over answers
How his old company survived, thrived, and became part of the problem
A brutally honest look at how content went from a bad word to a business model—and what that means for anyone who uses the internet.
"We used to trick Google. Now Google tricks users."
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By Ibrahim DialloIn 2011, Ibrahim Diallo walked into a SEO content farm on the worst possible day—hours after Google’s Panda Update wiped out millions of low-quality pages. Now, over a decade later, he breaks down:
The SEO dark ages when "content" meant keyword-stuffed garbage
How Google’s Panda Update briefly saved the internet (before new problems emerged)
Why today’s "high-quality content" often means 10-minute videos that don’t answer your question
The uncomfortable truth: Google now rewards engagement over answers
How his old company survived, thrived, and became part of the problem
A brutally honest look at how content went from a bad word to a business model—and what that means for anyone who uses the internet.
"We used to trick Google. Now Google tricks users."