In this episode, hosts Brian Landau and Eric Herd explore the often-overlooked realm of workflows in the media, sports, and entertainment industry with their guest, Jessica Storry, the co-founder and CEO of StockPress, a digital file management software.

Jessica shares insights into the challenges faced during her time running a digital agency, emphasizing the importance of efficient workflows in client-facing sales and execution processes. The conversation delves into scenarios involving content creation, asset management, and collaboration between internal and external teams.

Eric, drawing from his experience as a digital publisher, highlights the evolving landscape of affiliate marketing in various publishing verticals, particularly in sports betting and gaming. He underscores the significance of understanding workflows for successful implementation in affiliate marketing, a trend he observes gaining momentum.

Jessica, shifting the focus, discusses the changing dynamics of team collaboration. She emphasizes the growing trend of external experts being seamlessly integrated into internal teams, emphasizing the benefits of fractional hiring for specialized skills. Overall, the episode provides a comprehensive exploration of workflows in the dynamic media and entertainment industry.