Snapchat is rolling out its latest feature, context cards, as it looks to increase its ecommerce functionality and broaden its appeal to advertisers.

Context cards allow users to access additional content within the app that provides with more details on the issue, help them book a ticket or Uber to an event, or book a table at a restaurant.

The concept is powered by what Snapchat describes as “trusted content partners” at the moment, but expect it to be opened to other brands in the near future.