We pursue context within Knowledge Graphs. Context matters not only to the UI designer and the backend engineers who are building out a full product. It has a direct impact on an ongoing basis in the training of artificial intelligence interfaces. When the banks extract insights from the interactions between their apps and customers, they should be able to extract context as well. So there is an encoding and decoding of context at all levels which is necessary. Also read the blog https://kaustuv.substack.com/ and I look forward to your comments. 

Thanks to Aditya Chinchure on Unsplash for the great photo.