The source explains that the most effective way to use Artificial Intelligence is by flipping the focus from what the AI can do to what context the user must provide for the AI to be helpful. It argues that generic AI outputs are a result of users failing to give the AI sufficient information about their business, audience, and desired outcome, often referred to as the three layers of context. The text emphasizes that AI does not retain information between sessions, requiring users to consistently provide a "context baseline"—a brief description of who they are and how they communicate—to ensure high-quality, personalized results. The fundamental shift is that users must empower the AI with knowledge rather than expecting it to understand their world by default.