Aurelius Podcast

Episode 64: Contextual Surveys, AI and the Human Touch in UX Research with Ryan Glasgow

01.09.2024 - By AureliusPlay

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Aurelius Podcast - Episode 64 highlights with Ryan Glasgow:

- The story of Sprig and the gap Ryan identified in user research and market research tools

- Problems and challenges with typical surveys for product research

- Effectiveness and application of in-context survey research

- AI in UX research and the true value a human brings as a researcher

- Concerns and tips for using AI in customer research analysis

- A founders perspective on customer research and the power of in-context research

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