Contextualization is something we all do in order to communicate truth to different audiences. The danger comes when we fall into the trap of over contextualizing or under contextualizing.
This conversation is based on a chapter in Paul Chappel's book Keep the Faith. 

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Music:
Inspiring Advertising by Rafael Krux
Link: https://filmmusic.io/song/5515-inspiring-advertising-
License: http://creativecommons.org/licenses/by/4.0/

Join the conversation on our Facebook page.
Email us at [email protected]

Music:
Inspiring Advertising by Rafael Krux
Link: https://filmmusic.io/song/5515-inspiring-advertising-
License: http://creativecommons.org/licenses/by/4.0