Luis and Maya dig into why the web treats every AI agent like a burglar, and what Block's new Buzz platform does about it.
Bots are now about 57% of web traffic, so the default answer to an agent is "blocked" — which punishes the ordinary case of asking your assistant to go check a price. Buzz gives every participant, human or agent, their own cryptographic keys, so work is signed by whoever actually did it. The bigger point: every serious payments rail, from Visa to Mastercard to Google, has independently landed on the same precondition. Nobody hands a wallet to anonymous software. Identity comes first, or nothing comes at all.
Chapters
00:00 Meet your host
00:20 I was wrong on a client call
00:55 What Buzz actually shipped
02:00 Nobody knows you're an agent
02:40 Identity is the toll gate
03:30 Three moves for Monday
04:35 The skeptic ledger
05:15 Where to read the rest
Full written breakdown, with every source and the complete skeptic ledger:
https://growthalchemylab.com/blog/on-the-internet-nobody-knows-youre-an-agent
More episodes: https://contextuallyaware.com