David Lubars is Chief Creative Officer of BBDO Worldwide and Chairman of BBDO North America, an advertising agency often called the most creative on the planet. As new forms of communication and technology continue to emerge — from TikTok to augmented reality — the opportunities to create imaginative and impactful advertising are endless. Download the episode to learn what role creativity plays in marketing and driving revenue. Lubars also discuss how BBDO helps its clients “keep on keeping on.” The agency continually produces new and standout advertising that is creative and memorable for a range of clients, including Dunkin, BMW, and Mars. For Lubars, helping companies stand out through their marketing and “mixing the cement” is the best part of his job.

Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki  Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield