Have you ever reached the end of your Facebook, Twitter, or Instagram timeline? You probably have never thought about it, but the answer is no; it’s infinite since these platforms will continue populating your feed with new posts for as long as you are willing to scroll. The news here is that Google has been paying attention.

In this week’s conversation, Grace and Liel explore how Google’s recently announced Continuous Scroll for mobile search in the US, could reshape how users make decisions about law firms when searching online from their mobile devices and why lawyers need to reconsider their search network impression diversity.

Continuous scroll can be the most consequential update for law firms this year, and many law firms will win new clients because of it; tune in to find out how you can be one of them.

Resources mentioned in our episode: 

• What does Google’s infinite scroll on mobile mean for advertisers
• Google Rolling Out Continuous Scroll On Mobile Search Results
• Continuous scrolling comes to Search on mobile

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