Contractor Marketing Podcast

Have you ever thought about the cost of having a poor online presence? Chaotic CRM? An outdated follow-up process? In our latest episode of Tools of the Trade, Nick Peret from Summa Media will be teaching us how contractors on the front lines are transforming their business through Summa's innovative marketing solutions. He'll be taking us step by step through their winning process for implementing technology to position contractors, and their team, for success.Listen to the full episode...

How would you like more control over referral marketing costs while growing your business at the same time? In this episode of Tools of the Trade, Jamey Vumback will be sharing how to win profitable leads by leveraging happy customers. Their revolutionary software solution, Get The Referral, is helping contractors everywhere streamline their referral marketing efforts. We'll do a deep dive into the GTR app, and discover how one simple platform can help users leverage happy customers and ...

In this latest episode of Tools of the Trade, we're sitting down with Sarah Kreps to learn more about the tool dedicated to protecting contractors' profits. Hearth is the ultimate finance platform, enabling speedy home improvement and repair financing. Whether it's text, email, or the Hearth app - contractors can now showcase flexible payment options and organize leads from the palm of their hand. With their fast and secure lending offers, this Webrunner partner has single-handedly revol...

Are you running your business, or is your business running you? Rachel Rowan-Roberts, Senior Marketing Manager at JobNimbus, is stopping by to talk all things project and time management. And by the end of this Tools of the Trade episode, you'll discover how you can save 8 hours. Every. Single. Week.What makes JobNimbus a home remodelers dream? Thanks to its user-friendly automated platform and powerful integrations, JobNimbus helps contracting professionals become more effective, organi...

72% of homeowners would rather learn about a product or service by way of video.This makes investing in video marketing a no-brainer. With accessible services like Just Share Media, there really isn’t room for any excuse not to be using video in your marketing strategy.Just Share Media was created to allow roofing companies of all sizes the ability to obtain movie-quality roofing videos without breaking the bank. In this episode of TOT, the founder of Just Share Media, Ryan Landis, is sh...

Hey contractors, do you know how to win at reputation marketing? If you don't, well, you're in the right place!Did you know that 90% of consumers use the internet to find a local business?Your next question should be how you plan on making sure those consumers, or in this case homeowners, notice you instead of your competitors. The answer can be found in an emerging marketing strategy known as reputation marketing.A mix of brand marketing and reputation management, reputation marketing is all...

The numbers never lie, right? Well, not necessarily. In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be. Listen Now!0:00 - Intro0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors 0:37 - Local Market Targeting1:23 ...

After this episode of Contractor Success Academy, you'll never underestimate the power of recruitment again. We spoke with Danny Kerr from Breakthrough Academy - a company dedicated to helping entrepreneurs in the trades grow their profitability. He believes the secret to unlocking your business's true potential starts with attracting the right team members. An established leader who has overseen the recruitment and retention strategies for 150 franchises, Danny is sharing everything he ...

We had the pleasure of hosting legendary sales and consulting expert, Dave Yoho. Since founding his first company at the age of 28, Mr. Yoho has established himself as one of the most saught after consultants known for his proven sales methodologies and techniques. Join us as Mr. Yoho debunks some of the most common selling myths and shares his tips on how to be an effective communicator. Watch our full lesson and discover how you can completely transform your sales proce...

On this episode of marketing minutes, we have Kevin, our Co-Founder, to teach us How to Track Your Marketing ROI and Make Smarter Business Decisions.In this lesson, Kevin uncovers the 3 steps you need to do to properly track your marketing efforts so that you know where you should be investing your money!Listen to the lesson to learn more and head to our YouTube channel to get an exclusive look into one of our marketing dashboards!0:00 - Intro0:12 - How to track Your Marketing Roi & Make ...