<p>In this episode, we delve into the battle between Google Ads and Local Service Ads for contractors in 2026. We discuss the costs, return on investment, and the scenarios where each advertising method shines. With insights on current trends and hybrid strategies, this podcast equips contractors with the knowledge to optimize their marketing efforts and drive revenue effectively.</p>

In this episode, we delve into the battle between Google Ads and Local Service Ads for contractors in 2026. We discuss the costs, return on investment, and the scenarios where each advertising method shines. With insights on current trends and hybrid strategies, this podcast equips contractors with the knowledge to optimize their marketing efforts and drive revenue effectively.

Contractor PPC vs. Local Service Ads: Maximizing ROI in 2026

Welcome to The Hard Hats and Homepages Podcast, the show where contractor marketing gets stripped down to studs and rebuilt for real-world results. Your AI hosts Larry and Emily bring Darren Slaughter’s blog posts to life. Darren is a web strategist and straight-shooter behind DarrenSlaughter.co—dives into the tactics that turn browsers into booked jobs: lightning-fast websites, lead-magnet landing pages, local SEO that actually rings phones, paid ads that pay for themselves, and stories from contractors who’ve cracked the code.

Each day you’ll get:

* **Job-site–ready tips** you can act on before the coffee cools
* **Breakdowns of winning contractor websites** with conversion tweaks spelled out
* **Expert guests** from inside and outside the trades, sharing playbooks that drive revenue
* **Rapid-fire “Punch List” episodes** for quick wins on the go

No fluff, no jargon—just clear, proven advice to help your construction business build bigger profits online. Hit subscribe and let’s lay the foundation for your next growth spurt.

Business

Marketing

Welcome to The Hard Hats and Homepages Podcast, the show where contractor marketing gets stripped down to studs and rebuilt for real-world results. Your AI hosts Larry and Emily bring Darren Slaughter’s blog posts to life. Darren is a web strategist and straight-shooter behind DarrenSlaughter.co—dives into the tactics that turn browsers into booked jobs: lightning-fast websites, lead-magnet landing pages, local SEO that actually rings phones, paid ads that pay for themselves, and stories from contractors who’ve cracked the code. Each day you’ll get: * **Job-site–ready tips** you can act on before the coffee cools * **Breakdowns of winning contractor websites** with conversion tweaks spelled out * **Expert guests** from inside and outside the trades, sharing playbooks that drive revenue * **Rapid-fire “Punch List” episodes** for quick wins on the go No fluff, no jargon—just clear, proven advice to help your construction business build bigger profits online. Hit subscribe and let’s lay the foundation for your next growth spurt.

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Contractor PPC vs. Local Service Ads: Maximizing ROI in 2026

Contractor PPC vs. Local Service Ads: Maximizing ROI in 2026