Do you frequently think about how to make your life better?

How often do you think about improving someone else’s?

It’s easy to marinate in selfish desires along with the actions it will take to acquire those wishes.  

It’s not entirely wrong for a capitalist to focus on themselves.

However, if you genuinely care about your customers and aim to enhance their situation, the good-natured intent will be returned.

The Rule Of Reciprocity:

• Unexpected Favors Are Remembered
• People Naturally Feel Indebted To Those Who Have Helped Them
• Intangible Trust Is Developed Followed By Contracts

In this episode of “Build And Serve,” Andrew and Zac explain how concern for others can grow your business.  

Something as simple as providing a free bottle of water can transform fifty cents into a fifty thousand dollar deal.  

Correcting the imbalance of gratitude is very important to most people.

It’s not manipulation if you use the Rule for something good.

“Business is supposed to personal.”