The New Flat Rate

Contractor Tells All: The TRUTH About Using The New Flat Rate


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In this episode, we sit down with Jim Penning of Penning PHCE, a third-generation company founded in 1917. Jim shares how The New Flat Rate helped him go from daily stress, grumpy techs, and profit uncertainty to a streamlined, self-managed, and highly profitable business. Hear how he cut $65 off his cost per productive hour, eliminated unnecessary staff, and started handing out technician bonus checks as high as $3,500 a week.

If you’ve ever felt overwhelmed running a service business—or questioned if it’s all worth it—Jim’s honest, no-fluff story will hit home. This is about commitment, leadership, and what happens when you finally go all in.


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Links and Resources:

⁠⁠thenewflatrate.com⁠⁠

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The New Flat RateBy The New Flat Rate